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How to Know if You'll Like a Book
 

Summary

The formula works pretty well. The Awesome Moment should be short and isolated. The setup explains what is needed and might make the Awesome Moment more unexpected.

You will get far with that. If you aren't following that formula, check again.

But there are exceptions, and advanced techniques.

Can the Awesome Moment be a Paragraph?

Artificial Brevity

Does it have to be Isolated?

What if it can't be Explained in Advance?

Awesomeness From the Character's Perspective

Can the Awesome Moment Be Missing?